Framing Data For Success

Welcome to Smart Frames UI, where data meets clarity, accessibility, and impact.

A graphic design layout presents the vision and core principles of Smart Frames UI. On the left, a large yellow circle contains bold black text reading: “VISION – At Smart Frames UI, I reimagine how data can be structured, visualised, and communicated to create clarity, inclusivity, and impact.” On the right, three stacked dark blue boxes display white and yellow text. The top box reads: “Clarity that Drives Action – Simplifying complex project data into intuitive visuals that empower confident, informed decisions.” The middle box reads: “Insights Without Barriers – Building Power BI solutions that embrace WCAG accessibility standards, ensuring understanding for all.” The bottom box reads: “Success Through Storytelling – Transforming raw data insights into narratives that guide projects towards meaningful, inclusive outcomes.” The background is light grey with small black grid dots on both edges.

Hello,

I’m Juliana

Portrait photo of Juliana Smith, a woman with long brown hair, smiles warmly in a maroon turtleneck against a vibrant yellow background. Her confident, approachable expression and bold colour contrast convey energy and professionalism.

The creator behind Smart Frames UI, a space where storytelling meets strategy, and dashboards do more than just display numbers. For over 15 years, I’ve been driven by a passion for uncovering the stories hidden within data. I specialise in transforming complex project data into clear, actionable insights that empower stakeholders to make informed decisions with confidence. Through Power BI, I not only visualise data but also ensure it’s accessible to everyone, following WCAG guidelines to remove barriers and make informed decision-making truly inclusive.

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    MAX vs MAXX: Conditional Formatting Done Right in Power BI

Community & Media Partners

Promotional graphic for the Women in Tech Global Conference 2026, featuring the event title in a purple‑to‑teal gradient on a dark background.
  • Promotional banner for the 2026 Northern Power Women Awards celebrating its 10th anniversary. Bold gold text reads “TEN 10 YEARS” above the event title. A vibrant, confetti-style background highlights the phrase “I’m on the Future List” and announces the event as “The Largest Celebration of Gender Equality in Europe,” scheduled for Thursday 12th March 2026. Logos for AstraZeneca (Future List Partner), Bank of America, and Barclays (Co-Headline Partners) are prominently displayed.
  • Purple banner announcing ‘Global Awards 2025 Winner’ with laurel branches framing the word ‘Winner’. Logos for WomenTech Network and Coding Girls highlight recognition in global tech and coding communities.
  • Split-banner celebrating two achievements: on the left, a pink and gold design announces the 2025 Rising Star Award win from WeAreTheCity with the hashtag #RISINGSTARS100; on the right, a blue and purple design highlights the 2024 TechWomen100 Award win from WeAreTechWomen, with the tagline “Celebrating Emerging Talent.” Both sides feature bold text and vibrant backgrounds symbolising recognition and inclusion in professional communities.