Framing Data For Success

Welcome to Smart Frames UI, where data meets clarity, accessibility, and impact.

A graphic design layout presents the vision and core principles of Smart Frames UI. On the left, a large yellow circle contains bold black text reading: “VISION – At Smart Frames UI, I reimagine how data can be structured, visualised, and communicated to create clarity, inclusivity, and impact.” On the right, three stacked dark blue boxes display white and yellow text. The top box reads: “Clarity that Drives Action – Simplifying complex project data into intuitive visuals that empower confident, informed decisions.” The middle box reads: “Insights Without Barriers – Building Power BI solutions that embrace WCAG accessibility standards, ensuring understanding for all.” The bottom box reads: “Success Through Storytelling – Transforming raw data insights into narratives that guide projects towards meaningful, inclusive outcomes.” The background is light grey with small black grid dots on both edges.

Hello,

I’m Juliana

Portrait photo of Juliana Smith, a woman with long brown hair, smiles warmly in a maroon turtleneck against a vibrant yellow background. Her confident, approachable expression and bold colour contrast convey energy and professionalism.

The creator behind Smart Frames UI, a space where storytelling meets strategy, and dashboards do more than just display numbers. For over 15 years, I’ve been driven by a passion for uncovering the stories hidden within data. I specialise in transforming complex project data into clear, actionable insights that empower stakeholders to make informed decisions with confidence. Through Power BI, I not only visualise data but also ensure it’s accessible to everyone, following WCAG guidelines to remove barriers and make informed decision-making truly inclusive.

Let’s connect

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Buy Me a Coffee to Fuel My Projects

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Latest Posts

How Creative Work Drifts, and What It Takes to Bring It Back
by Juls
28 May, 2026
Whenever I have a brand‑new idea for content (a session, YouTube video, blog post, anything), the first thing I do is draft some sort of description or at least the objective behind it. Almost like a personal definition of done. It helps me understand what I’m aiming for so I don’t drift into something completely… Read more: How Creative Work Drifts, and What It Takes to Bring It Back
Mother Tongue Said ‘What?’ A Celebration of Multilingual Chaos
by Juls
14 May, 2026
Many of you may know, my first language is Portuguese. I am originally from Brazil and for a long time, I didn’t feel like myself when creating content in English. Does it sound familiar? I was too busy trying to sound “right.”Right verb, the right preposition, the right phrase structure, as if I could somehow… Read more: Mother Tongue Said ‘What?’ A Celebration of Multilingual Chaos
The Missing Rule for Power BI Layouts
by Juls
11 May, 2026
Since I posted my article about minimum font sizes for different Power BI canvas sizes, I have been thinking about all the other UI elements on the screen. Surely they would behave similarly to font sizes? If font sizes need to scale proportionally to the canvas size to preserve readability and accessibility… then spacing, padding,… Read more: The Missing Rule for Power BI Layouts

Latest News

Introducing Design Buddy: Your New Power BI Design System Companion26 May, 2026
PBIX A11y started as a small set of accessibility tools, and over time it has grown into a trusted resource for thousands of Power BI creators who care about clarity, inclusivity and good design. Today, I’m excited to share the next chapter: Design Buddy, a structured, rule‑based design system companion built to help you design… Read more: Introducing Design Buddy: Your New Power BI Design System Companion
Global Accessibility Awareness Day: Introducing a Colour Blindness Simulator Built Into Power BI21 May, 2026
A few years ago, a conversation with a colour‑blind stakeholder quietly reshaped the way I design. I had built a dashboard using the classic red–amber–green palette. For months, he asked for updates that didn’t make sense to me, until he finally shared that he couldn’t see the colours at all. That moment stayed with me.… Read more: Global Accessibility Awareness Day: Introducing a Colour Blindness Simulator Built Into Power BI
Dynamic Top N + Others with “Show Only Top N” Toggle PART 218 May, 2026
Part 2 of my Dynamic Top N + Others Power BI series is now live.This video continues directly from Part 1, where we built the core logic, the disconnected axis, and the bar chart. In Part 2, we complete the pattern by adding the interactive elements that make the visual more flexible and user‑friendly.Here’s what I cover in… Read more: Dynamic Top N + Others with “Show Only Top N” Toggle PART 2

Upcoming Sessions

Promotional graphic for the event ‘Data Ceili.’ The title reads ‘Accidental Data Lies: Avoiding Misleading Visuals in Power BI.’ Icons show the location ‘Trinity College Dublin’ and the date ‘12 June 2026, 11:30 AM.’ The design uses a beige background with a yellow border.

Promotional graphic for the event ‘Data Ceili.’ The title reads ‘When Red Isn’t a Warning: The Accessibility Problem with RAG Status.’ Icons show the location ‘Trinity College Dublin’ and the date ‘12 June 2026, 1:30 PM.’ The design uses a beige background with a yellow border.

Promotional graphic for the Manchester Data Platform User Group. It announces a session titled ‘Ethical Storytelling: Keeping Your Visuals on the Right Side of Truth,’ scheduled for 4 November 2026 at 6:00 PM in Manchester, venue to be confirmed. The design has a beige background with a yellow border and includes icons for location and date/time.

Promotional graphic featuring a black city skyline silhouette with the text ‘#PBIBRUM’ above it. Below, the title reads ‘Power BI for Everyone: Practical Accessibility in Action.’ Icons indicate the event is virtual and scheduled for 4 November 2026 at 6:00 PM

Promotional graphic for the Edmonton Microsoft Data Professionals User Group. It advertises a virtual session titled ‘From Chaos to Clarity: The Design Principles Every Power BI Report Needs,’ scheduled for 7 December 2026 at 7:00 PM. The layout has a yellow border, modern sans‑serif text, and icons indicating virtual attendance and the date and time.

Latest YouTube Videos!

Subscribe to @AccessibleBI where you’ll learn how to harness Power BI effectively while ensuring your designs are inclusive for all users. Expect tutorials, best practices, and insights on accessible data visualisation.

Community & Media Partners

Promotional graphic for the Women in Tech Global Conference 2026, featuring the event title in a purple‑to‑teal gradient on a dark background.